iSon Get started
Where you are --:-- your city
Where she is --:-- Warsaw

iSon - a complete twin of you, for the people who raised you

Your parents can talk to you any time - not only when you’re free.

Get started Try a demo call 20 founding families. Setup takes 20 minutes, once.
Mom called you 08:14

Your face Your voice Her life, remembered
The reason this exists

Why we build it this way 9 min read

The seven-minute call

Older people do not want a companion. They want their own family. Almost every product built for lonely parents gets this backwards, and the mistake is expensive - not in money, in the thing it was supposed to fix.

The call happens on Sunday. It lasts about seven minutes. You ask how she is and she says fine, because the honest answer takes forty minutes and she can hear that you are in a car, or a kitchen, or an airport. You ask about her knee. She asks about the children. Somebody has to end it, so one of you does, warmly, and then you carry a small weight around for the rest of the day and she sits in a quiet flat until next Sunday.

Nothing about that is anyone’s fault. You live in another country. The time difference eats the evenings. She would never say she is lonely, because saying it out loud would make it your problem, and protecting you from her loneliness is the last job she has left.

Keep reading → Where the seven minutes came from

A quarter of adults over 65 living in the community are socially isolated NASEM, 2020, and the Surgeon General puts the mortality risk of chronic loneliness alongside fifteen cigarettes a day advisory, 2023.

What we build

Your digital copy

Six things, and we do all of them. Your part comes after, and it takes twenty minutes.

We train your full video copy - and put it where she already looks

Not an app she has to be taught. Your twin goes on the screen she already turns on, and starting a conversation is one button in the place she expects it.

  • Her phone
  • Her tablet
  • Her TV

We fill it with everything the two of you have been through

The places, the years, the people, the arguments that ended long ago. The stories only your family tells, and the ones she tells more than once.

We copy the way you talk

Not only the voice - the manner. Where you put the jokes, what you call her, how you open and how you sign off.

We load in the photographs, and whatever else is precious

The album, the letters, the recordings, the things that matter to you and to her. The material is genuinely yours, which is what keeps this warm instead of eerie.

We build you a digest of what they are actually thinking about

Their most important thoughts and their needs, in their own words - not a transcript, and not a dashboard. One a day, read in half a minute.

We arrange an easy way for you to answer

What she asks you reaches you, and you answer at a time that suits you - in a sentence, by voice or by typing. He passes it on in your words.

Your part · 20 min, once

And your parents stop missing you

Three things, in a single sitting, in your own words. Then you go back to your life.

  1. Record yourself

    Three minutes of video and twenty sentences read out loud. That’s enough for a real-time avatar that moves and sounds like you, not like a synthesiser. We call it your twin, and it is the only one you are ever allowed to make.

    3 min of video

  2. Tell us about you and about her

    Thirty questions: what she calls you, whether your father is still alive, her knee, her neighbour, the grandchildren’s names and schools, the stories she tells. What you are doing this year, so he can talk about your life and not only hers. And the subjects to stay away from.

    30 questions

  3. Upload what you already have

    The family photographs, and your message history from the apps you actually use. That is where your turns of phrase live - how you open, how you tease her, what you call her. It is the difference between a voice that is yours and a voice that merely sounds like yours.

    Photos · chat history
Any hour she likes
An older woman smiling at a tablet she is holding

What she actually experiences

Nobody rings her at a time somebody else chose. At six in the morning, or in the long stretch after lunch, or at eleven at night when the flat is quiet and something is on her mind - she touches the screen and her son is there.

Your face, your voice

Not a device with a personality. Her son, filling the screen, in the light of her own kitchen. This is the entire reason she starts it.

He remembers - and he keeps up

Every conversation adds to what he knows: her appointments, her friends, the running jokes, what worried her on Thursday. He also keeps up with you - the move, the new job, how the children did this term - so your life is something she hears about rather than something she asks after.

“How did the doctor go? You said the knee was bothering you.”

Photos, in the middle of talking

Your real album, surfacing when it fits the conversation, filling her screen. The material is genuine - that’s what keeps this warm instead of eerie.

“Look - Sofia lost her first tooth.”

Besides talking

He is useful, not only company

The conversation is the reason she starts it. This is the reason she keeps starting it.

He takes an interest in her health

He asks how she slept and whether she took the tablets, and he remembers what she answered - so the question on Thursday follows the answer on Monday.

“You said the knee was bothering you. Any better?”

He brings her news on her own subjects

The garden, the politics, her team, the town she grew up in. What she actually follows, chosen because she follows it - not a feed, and not whatever is loudest today.

He answers what she wants to know

The ordinary questions that would otherwise sit in her head until Sunday and then not feel worth the seven minutes. When it is a question only you can answer, he says so, and asks you.

“Your appointment is Thursday at ten. Shall I remind you Wednesday night?”

He keeps learning as your life moves

The move, the new job, how the children did this term. Your life reaches her as news rather than as an answer she had to ask for, and the fourth month is better than the first.

Every evening · one digest

And then it comes back to you

This is the part that matters most, and the part nobody else builds. iSon is not a substitute for you - it’s a line back to you. However many times she talks to him, you get one digest, and you read it when you sit down.

Over months, changes in how she talks become a signal: withdrawal, low mood, confusion. If she mentions a fall, or stops starting conversations at all, your phone rings straight away.

iSon is not a medical device and diagnoses nothing. What it sends you is worth noticing, not a finding, and it is never a substitute for a doctor or for emergency services.

iSon · today

Mom talked to you three times today

Mood: good 31 min total 07:40 · 14:02 · 22:15 3 photos

Her knee is worse than last week and she isn’t sleeping through the night - the late one was because she was awake anyway. She asked about your trip three times. Halina from the third floor is in hospital.

Worth a call from you this week: the knee.

Waiting for you · 3

She asks you. You answer when you can.

Some questions are not his to answer, and he doesn’t try. He tells her he’ll ask you, and it lands in a short list on your phone. Answer at lunch, or on the train, or on Sunday - in a sentence, by voice or by typing. He passes it on in your words, the next time she talks to him.

Asked twice · Tue, Thu

“Are you actually coming at Christmas, or are we pretending again?”

Asked this morning

“What was the name of Sofia’s teacher? I want to put it in the card.”

Asked last night, 22:15

“Should I be worried about the knee, or am I being silly?”

Plans

You pay. She doesn’t set anything up.

Founding families get the first month free and keep their price for as long as they stay. These are the prices we intend to charge when iSon opens - nothing is charged today, and applying costs nothing.

Family

$39/month

  • She talks to him as often as she likes
  • One twin, on her phone or her tablet
  • Photo moments from your album
  • A digest every evening, and the questions she has for you
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The plan we’d recommend

Together

$69/month

  • Everything in Family, and the television as well
  • Two twins - you and a sibling, or a grandchild
  • Monthly wellbeing report
  • Priority escalation to your phone
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For organisations

Enterprise

Let’s talkper family, by volume

  • Your name on it, our engine behind it - white label in your own app, on your own tablet, or on the television you already ship
  • One agreement for every family you look after, priced by how many
  • Run where your data has to stay, kept apart from every other organisation
  • The evening digest as a wellbeing record, into the systems your staff already read
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Questions

The hard ones first

Every reason this product might not deserve to exist, in our own words.

Isn’t this lying to my mother?

No, and it would fall apart if it were. She watches a message from you explaining what this is before the first call ever happens, and she’s reminded whenever she asks. Most people assume the honesty must break the illusion. Our bet is that it doesn’t - because the face, the voice, and the memories are genuinely yours - and finding out is one of the things the first twenty families are for. She isn’t talking to a stranger pretending to be you. She’s talking to something you made for her.

I’m a daughter, and it’s my father. Does this still work?

Yes. Every example on this page is a son and his mother because that is the family we built the first version around, and specific beats generic. Nothing in the product cares: a daughter’s face and voice, a father alone in the house, two siblings sharing the calls - all the same setup. The name is only a name.

Won’t this mean I call her less?

That’s the failure mode we design against, and we’d rather name it than dodge it. He is deliberately not allowed to answer for you: anything that is really a question for her son is refused, held, and handed to you, so the more she talks to him the more often your phone asks you for a sentence. Every conversation points back to you, and the evening digest gives you a specific reason to ring rather than a guilty one. If your own calls drop after three months, iSon isn’t working, and we’d want to hear it.

You want my message history?

It is optional, and the twin works without it - it just sounds less like you. What we take from it is how you write rather than what you wrote: your greetings, your jokes, the names you call people, the rhythm of your sentences. You choose which conversations to include, you can leave any of them out, and you can delete the imported history once the twin is built.

What if she hates it?

Then it stops. She can end the calls herself with a sentence, and you can cancel in one click. Founding families get the first month back in full, no conversation required.

What happens to my twin if I die?

You decide at setup, and the default is that it stops. iSon is built for people who are alive and far away. Speaking for someone who has died is a different product with different ethics, and it isn’t this one.

Who can hear the recordings?

Your family, and nobody else. Calls are encrypted, deletable in one click, never sold, and never used to train a model - ours or anyone’s. The wellbeing signals are generated for you, not shared with insurers or care providers unless you set that up yourself.

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